Trusted by businesses like yours
Our strategies are proven to deliver real-world success. The following results and testimonials showcase the tangible growth we achieve for our partners.
Projects
123
Common problems we solve as a Google Ads agency in London
Is your Google Ads investment failing to deliver a positive return? Transforming these common frustrations into a powerful growth engine with Navicosoft. Here’s how we resolved Google management issues of UK businesses.
Wasting your budget without seeing real results?
Ad spend should be an investment, not a cost. We implement strategic management so every pound is aligned with clear, profitable outcomes.
Confused about which keywords actually bring profit?
Not all keywords are useful. Our experts find and bid on high-intent terms, ensuring your budget is spent on searches that generate revenue.
Unsure which campaign type will deliver the best ROI?
We have the right knowledge needed for Google Ad campaigns. This is very important for maximising return on investment.
High costs due to poor Quality Scores?
Poor scores mean you pay more per click. Our Google Ads agency in UK boosts the value of your ads and website to improve your score and reduce cost.
Getting clicks but no sales?
Clicks without conversions indicate a funnel disconnect. Our experts fix the landing page experience and simplify the buying process to turn visitors into customers.
Increases CPC and reduces ad visibility?
Rising costs per click diminish overall campaign reach. This is why we use data-driven approaches to maintain efficient bidding for sustained ad presence.
Watching competitors steal your customers?
Don’t lose more sales to rivals. Our analysis reveals their weaknesses and finds opportunities for you to reclaim your market share and grow.
Fake clicks eat away at ad spend with no results?
Invalid click activity drains budgets without potential for return. Get proactive monitoring and filtration protocols with Navicosoft.
Not sure if your ads are running at the right times?
We schedule Ads for peak audience activity, boosting visibility. Hence, ensuring the budget is focused when potential customers are most engaged.
Ads shown in irrelevant locations waste budget?
Targeting the right areas is key to an efficient campaign. We use advanced location settings that help you get more visibility outside your service area.
Services we offer as a Google Ads Management Agency
Our full-service management covers every aspect of campaign strategy, from execution to optimisation for maximum growth.
Competitor gap analysis
We identify competitor strengths and weaknesses to reveal clear opportunities. This allows for strategic positioning to capture valuable market share.
Keyword research & strategy
Our experts find the keywords your customers search for. This builds a targeted campaign foundation that drives relevant and high-converting traffic.
High-intent keyword targeting
Navicosoft prioritises keywords that signal a strong desire to purchase, increasing conversion rates. The budget is always focused on buyers, and not just browsers.
Smart budget allocation
Funds are automatically directed towards the best-performing campaigns and keywords. This maximises return and minimises inefficient spending.
Ad creative refresh & design
New ad copy and visuals are used to fight audience fatigue and improve engagement. Indeed, fresh creative helps maintain strong click-through rates.
Geo & demographic targeting mastery
Ads are shown to specific audiences whom you want to target. This precision ensures messages reach the most likely customers.
Seasonal & trend-based campaigns
Boost sales by running ads during holidays and big events. We make fast, strong campaigns so you never miss busy shopping times.
Lost lead recovery campaigns
Don’t lose sales from interested shoppers. Our retargeting ads remind them to return and complete their purchase.
Landing page optimisation/customisation
Landing pages are crafted by our team to match your ad messages perfectly. This makes it easy for visitors to buy, turning more clicks into sales for your business.
Transparent ROI dashboards
Gain immediate visibility into costs and conversions with our clear reporting. Hence, get transparent performance and profitability reports.
The benefits of hiring an e-commerce Google Ads agency
Managing effective Google Ads requires constant attention and specialised knowledge. Partnering with experts provides strategic advantages that drive growth and maximise your advertising investment.
Instant visibility on Google
We professionally manage campaigns so they can rank high on search results. This provides a great head start against competitors still using organic methods alone.
Expertise and strategic guidance
Our experts know Google Ads inside and out. We guide your spending to the strategies that work best for the best results.
Better ROI
Campaigns are optimised by our team to convert clicks into customers, not just traffic, ensuring efficient spending and a stronger return on investment.
Access to advanced tools and resources
Our team takes help from premium analytics and management software to offer deeper insights into campaign performance. These tools are typically included within a professional management package.
Saves you time and reduces in-house costs
Outsourcing to our expert team saves significant costs on staff training and time, freeing employees for essential core business priorities.
Better targeting and ad relevance
Advertisements are extremely targeted to individuals, locations, and actions. Thus, increasing engagement and making your campaigns work more effectively.
Measurable results and transparent reporting
You get clear reports that show your ad performance. See exactly where your money goes and the results you’re getting.
Access to Google Partner programs and beta features
Navicosoft’s premier status provides early access to new ad tools and features, delivering a competitive edge with the latest innovations.
What sets Navicosoft apart
Navicosoft partners with businesses to turn advertising spend into a powerful growth engine. This twelve-year track record is built on creating campaigns designed for long-term profitability and clear results.
01
Proven industry experience
Our experts know many industries well. This helps us create powerful, custom ads made just for your type of business.
02
Google Partner certified
This top certification shows Navicosoft knows the platform inside and out. It means we follow the best methods and focus on getting results for our clients.
03
Hundreds of successful campaigns
Our portfolio includes over 80 successful campaigns. Thus, proving we consistently deliver strong results across a wide range of goals.
04
Transparent performance reporting
You will receive clear reports on all key metrics. This openness ensures everyone has a complete picture of campaign progress and ROI.
05
Dedicated account management
Each client gets a dedicated expert for strategy and support, ensuring personalised service and campaigns that match your business goals.
06
Full-service campaign management
We handle everything from setting up your ads to improving them over time. Indeed, our experts manage your advertising process from start to finish.
07
Strategic, data-driven approach
Our choices are based on careful analysis of performance metrics and market trends. Thus, we only use methods that give the best results.
08
Advanced targeting capabilities
Your ads target the audience based on their interests and habits. Hence, your budget targets only those who are most likely to become customers.
The strategy that drives your results
We use a clear, professional method for every campaign. This careful planning makes sure every detail works to get the best results and return on your investment.
Define your goals
The first step involves clarifying the primary objective for the campaign. Clear goals like sales or leads guide every subsequent strategic decision.
Audience and market research
We study your customers and competitors to find important details, habits, and chances for growth. This is a key part of our strategic plan.
Campaign structure and setup
Our team builds your account with well-organised ad groups, each focused on a specific theme. Therefore, ensuring control, relevance, and better results.
Keyword selection and match types
A targeted list of search terms is carefully chosen to attract relevant traffic. Special settings are used to control who sees your ads and how often.
Crafting compelling ads
Navicosoft experts write a persuasive copy to highlight unique selling points and encourage action. As a result, your click-through and conversion rates improve.
Set your budget and bidding strategy
A budget is set based on your goals and total ad spend. The right bidding strategy is then picked to automatically meet those targets.
Launch and monitor
After a final review, the campaign is launched. We watch it closely at the start to quickly fix any problems or take new opportunities.
Launch and monitor
Performance data is regularly reviewed by our experts to find areas for improvement. They then adjust keywords, ads, and bids to get better results.
Review and report
We create clear reports that show your progress toward goals. These insights help plan the next steps to improve performance.
Google Ads formats that fit your brand strategy
Different business goals require different advertising approaches. Google offers several formats, each designed to achieve a specific outcome for your brand.
Display ads
Eye-catching banner ads appear on many websites. They are great for making your brand known and reminding visitors about you.
Search ads
These ads are text-based only and show up first in Google searches. They reach people who are ready to buy what your business has to offer.
Video ads
They are short videos that play on YouTube and other sites. Perfect for telling your brand’s story and engaging a large audience.
App ads
Promote your mobile app on Google Search, Play, and YouTube. In fact, these campaigns help you get more downloads and active users.
Shopping ads
Designed for e-commerce, these ads display your product inventory in search results. Their goal is to attract customers who are ready to buy.
Performance Max
This campaign type uses automation to reach customers across all Google channels. It maximises conversion-based goals by leveraging smart bidding and audience signals.
Paid vs organic what’s right for your business?
The most powerful strategy uses both paid and organic methods together. This strategy gets sales immediately and builds a strong brand for the future.
| Feature | Paid Ads (PPC) | Organic (SEO) |
|---|---|---|
| Speed of Results | Immediate. Ads show as soon as the campaign starts. | Slow. Can take months or years to get top rankings. |
| Cost | Direct cost for every click or impression. | Indirect cost for content, tools, and time. |
| Placement | Top and bottom of search results, labelled as "Ad". | Main search results, below the paid ads. |
| Control | High control over targeting, budget, and ad message. | Less control. Depends on content writing quality and website health. |
| Credibility | Can seem less trustworthy because of the "Ad" label. | Seen as more trustworthy and authoritative. |
| Traffic Source | Paid and stops when the budget runs out. | Free and can continue for a long time if the rank is kept. |
| Data & Analytics | Lots of real-time data inside Google Ads. | Needs other tools like Google Analytics to track. |
| Best For | Quick sales, new launches, and testing new ideas. | Building long-term brand authority and steady traffic. |
| Effort | Needs constant management and optimisation. | Needs ongoing content creation and website updates. |
| Longevity | Short-term. Results stop when the campaign ends. | Long-term. A top-ranking page can bring traffic for years. |
Deliverables when you hire Navicosoft
Elevate your advertising from a simple expense to your most powerful growth channel. Witness the transformation from wasted spend to measurable, sustainable ROI.
| Before Navicosoft | After Navicosoft |
|---|---|
| Campaign management was difficult and time-consuming | Campaigns run smoothly with expert support and management |
| Wasted budget on poor-performing ads | Smart spending focused on campaigns that deliver the best results |
| Low visibility in search results | Prominent ad placement reaching customers actively searching |
| Confusing reports with unclear data | Simple, clear reporting that shows performance and return |
| Struggling to attract the right customers | Accurate targeting that connects with your ideal audience |
| No clear plan for improvement | A dedicated strategy for ongoing growth and optimisation |
| Using basic, limited advertising tools | Access to advanced tools and features for better performance |
| ow conversion rates and few sales | A noticeable increase in qualified leads and customer conversions |
| Difficulty tracking campaign success | Easy-to-understand insights into what is working and why |
| Feeling unsure about next steps | Confident leadership with a clear path forward for your ads |
The right agency makes all the difference
The team behind your campaigns is just as important as your budget. A specialised agency provides the focused expertise needed to maximize your return on investment.
| Feature / Benefit | Navicosoft | In-House Team | Other Agencies |
|---|---|---|---|
| Risk Management | Proactively finds and fixes issues before they become problems | Often only reacts to problems after they happen | Can be unpredictable; some are proactive, others are not |
| Industry Knowledge | Experience from working with many different types of businesses | Deep knowledge only of their one specific company | Might only know one industry well, or be a generalist |
| Reporting & Accountability | Provides clear, detailed reports and takes responsibility for results | Reports can be simple and made quickly when asked | The quality of reports and ownership of results varies a lot |
| Staying Updated | A full team dedicated to learning new Google rules and features | Hard to find time to keep up with all the constant changes | Depends on the agency; some prioritise training, others do not |
| Focus | 100% focused on managing and improving your ad campaigns | Attention is divided between many other job duties and tasks | Usually focused on ads, but the quality of attention can vary |
Multi-platform marketing support
A complete digital strategy extends beyond a single platform. Navicosoft provides integrated digital marketing services to build your brand across the entire online landscape.
Social media marketing
We develop strategic content on leading social networks to establish an active community, generate traffic, and increase your brand in the long run.
SEO
Our team optimises your website to rank higher on search engine results pages through search engine marketing. This drives consistent traffic from customers actively searching for your products or services.
Engage your audience instantly using our real-time conversation tools and live updates. It’s perfect for responsive customer support.
To grow your B2B leads, we manage professional networking and create targeted content that resonates with businesses and industry leaders.
Building a loyal following is achieved through our visually compelling stories and content. It’s designed to emphasise your products and brand essence.
TikTok
Navicosoft produces short-form, viral video content to engage younger audiences. Hence, leveraging current trends and rapid consumption habits.
Your business will grow its audience and drive sales with our tailored Facebook Ads and community management.
YouTube
Video content is developed to educate, entertain, and engage potential customers. Indeed, we build authority and trust through visual storytelling.
Other platforms
Our expertise covers all major platforms: SEO Services, Social Media Marketing, YouTube, Email Marketing, and PPC Marketing. We deliver a complete strategy for online growth.
Compete now or fall behind
Every moment of hesitation is an opportunity for your competitors. They’re optimising their campaigns, capturing your customers, and solidifying their market dominance, right now. This delay from your side costs you more than just money; it costs you your competitive edge. Don’t let them get further ahead. Our expert PPC Google Ads services are exactly what you require to fight back effectively. We offer powerful strategies not just to compete, but to dominate. Partner with us to transform your advertising into a growth engine that delivers real results. Navicosoft will make sure your business is the one that gets noticed and chosen first. Your customers are searching right now. Let’s make sure they find you.
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Your Questions, Our Answers
Can Google Ads help my UK business attract local customers?
Yes, Ads can target specific towns, cities, or postcodes to reach customers near your business location.
How quickly can I see results from Google Ads?
Results often appear within days. Whereas meaningful conversion data usually takes a few weeks to gather.
Can you help me with both campaign setup and ongoing management?
Absolutely, the service includes full setup and continuous management for optimisation and best results.
Do you use automated bidding or manual bidding strategies?
A smart combination of both is used since it balances Google's automation with expert oversight.
Can you run remarketing campaigns for my business?
Yes, we do; they target previous website visitors and encourage them to return and convert.
Do you provide regular performance reports?
You receive clear and transparent reports on all key metrics and campaign progress.
Can you help with multilingual Google Ads campaigns for the UK?
Campaigns can be created in various languages to reach diverse communities across the UK.
