SEO for Cleaning Business

EproClean teamed up with us to boost its search engine presence and attract more customers.

When EproClean Approched Us for Digital Marketing Growth

EproClean offers cleaning business and property maintenance services. We help both residential and commercial clients throughout the UK and Australia. The company already has strong industry experience and quality service delivery.
But they need a strong digital marketing system. Which will help them grow and make an impact online, supporting future business growth.
When Navicosoft UK reviewed the project, several important issues were identified.
At that point:

The website structure needs significant updates
Search engine rankings were weak
Important service pages were missing proper SEO setup
Paid advertising campaigns were inactive
Website speed and technical issues affect visitors
Local search visibility across UK locations is limited

The EproClean team was already managing customer service and day-to-day operations successfully. Our job was to manage both technical development and marketing tasks.

Navicosoft UK stepped in to organise the complete digital strategy

While EproClean focused on serving customers. Navicosoft focused on helping more UK clients discover their services.

Project Performance Overview

Strong Technical Setup for Cleaning Business Growth

We first focused on enhancing the technical aspects of the EproClean website. Then, we planned to launch major marketing campaigns. A well-structured website boosts rankings, improves user experience, and increases enquiry rates.
Our development and technical teams worked on:

Hosting performance improvements
Server configuration updates
Website security setup
Faster loading speed optimisation
Search indexing corrections
Structural website improvements for future expansion

These updates boosted website performance and set the stage for future digital campaigns.

Website Improvements & Brand Presentation for EproClean

After finishing the technical setup, Navicosoft UK worked on redesigning the website. They aimed to improve the digital presence of the EproClean brand.
The website now showcases EproClean’s cleaning and restoration services. It helps visitors find information quickly and easily.
Main website improvements included:

Professional service-focused website layout
Better menu and navigation structure
Use friendly design for UK users
Clear enquiry and booking sections
Optimise service pages by cleaning category
Well-positioned call-to-action sections throughout the website

The goal was clear from Navicosoft to help visitors understand the services. Plus, to inspire them to contact the business easily.

SEO Strategy & Search Ranking Growth for Cleaning Company

After the website upgrade, our SEO team worked on boosting EproClean’s search visibility.
Navicosoft created an SEO plan. They used tools to research keywords, analyze competitors, and see what customers are searching for. The goal is to reach people in the UK who are searching for cleaning and restoration services.
Our SEO work included:

Keyword research based on UK customer searches
Competitor analysis within the cleaning industry
On-page SEO updates for service pages
Content restructuring for stronger search relevance
Internal linking improvements
Technical SEO corrections
Schema setup for improved search visibility

The campaign aimed to boost rankings for key pages, such as cleaning services and restoration solutions.

Google Maps & Local SEO for Cleaning Services

Cleaning company needed good local search visibility. Customers often look for providers nearby. Navicosoft UK managed:

Google Business Profile optimisation
Business verification support
Service category configuration
UK service area targeting
Customer review strategy
Local keyword optimisation

All of these actions helped improve visibility in local search results and map listings.

Paid Advertising Campaigns for Customer Enquiries

We launched paid ads alongside our SEO campaigns. This helps them get quick service leads from people looking for cleaning and restoration services in the UK.
Our advertising services included:

Google Ads campaign management
Meta Ads setup and optimisation
UK location-based targeting
Conversion tracking implementation
Landing page coordination
Campaign monitoring and budget adjustments

These campaigns boosted customer sales, and SEO rankings kept improving over time.

Boosting Leads & Customer Conversions for Cleaning Business

Website traffic alone is not enough if visitors leave without contacting the business. Navicosoft UK focused heavily on improving customer conversion rates.
Our lead gen setup work included:

Dedicated landing pages for individual services
Simpler inquiry forms
Better call-to-action placement
Visitor behavior analysis
Mobile usability improvements
Ongoing layout updates based on performance reports

These updates boosted customer engagement. They also led to higher inquiry rates from potential clients in the UK.

Ongoing SEO Management & Digital Support

Launching the website and campaigns was only the beginning of the project. Continuous management remained an important part of maintaining business growth.
After deployment, Navicosoft UK continued handling:

Website maintenance and updates
Technical monitoring
SEO performance tracking
Advertising campaign improvements
Content publishing
Monthly reporting and analytics reviews

EproClean focused on operations and customer support. Our team focused on improving digital marketing. We also aimed to reach more customers in the United Kingdom.

Key SEO Growth Results from E-pro Clean

Measurable Business Results Through SEO & Advertising

EproClean saw big boosts in search rankings, website traffic, and customer sales from the campaign. This led to strong business growth and better online visibility.
Key results included:

Monthly search impressions increased from 320 to 18,900
Average keyword rankings improved from position 88 to position 6
Monthly website clicks increased from 18 to 1,760
Higher click-through rates across important service pages
Better rankings for competitive cleaning-related searches
Increased customer leads from targeted UK service areas

EproClean saw more visitors from the UK and around the world. They were looking for cleaning and restoration services.

Current Position of EproClean

A Recognised Cleaning Brand in the UK Market

EproClean has built a stronger digital presence in the UK cleaning industry. The business enjoys better visibility and a stronger marketing plan for future growth. Their current advantages include:

A business saw the need for better digital marketing. Now, it has become a successful brand with a growth mindset.

How Navicosoft’s Complete Digital Strategy Produces Better Results for Cleaning Business

Many businesses hire separate providers for hosting, website development, SEO services, and advertising. This often leads to communication issues, project delays, and inconsistent marketing strategies.
Navicosoft UK manages all major digital services together under one system. This creates better coordination and smoother project management.

01

One Team For All Your Needs

Clients work with one team for everything. This includes website development, SEO, hosting, tech support, and ad management.

02

Unified Marketing Direction

SEO campaigns, website content, landing pages, and paid ads all share the same goals for a business. They’re all working together to achieve the same things.

03

Better Project Organisation

When you manage everything together, it cuts down on confusion and makes it easier to keep track of things throughout the project.

04

Performance-Based Improvements

We use real campaign data like traffic, rankings, and conversions. This helps us make better marketing decisions and boost campaign performance.

05

Prepared for Future Expansion

Our digital systems help us grow our business. They also support new service locations and bigger marketing campaigns in the UK.

Helping UK’s Service Business Generate More Leads & Long-Term Growth

Navicosoft helps businesses grow with strong digital marketing systems and experienced specialists.